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On your GitHub Enterprise Server instance, navigate to the main page of the repository. 
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To the right of the list of files, click Releases.  
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To copy a unique URL to your clipboard, find the release you want to link to, right click the title, and copy the URL.  
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Alternatively, right click Latest Release and copy the URL to share it. The suffix of this URL is always /releases/latest. 
To link directly to a download of your latest release asset that was manually uploaded, link to /owner/name/releases/latest/download/asset-name.zip.